Pick of the Week: Proraso Shaving Products

This week on the blog, we thought we'd give a little shout-out to all the gentlemen out there with our pick of the week: Proraso Shaving Products. Proraso came to be in Italy in 1948, when Piero Martelli invented the Proraso Pre-Shave Cream. "Over the years, Proraso has changed in shape, but the content of its products has stayed the same, always remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, & respect for tradition." There's nothing we love more than well-made & beautifully packaged products that are steeped in history & tradition, so of course Proraso is right up our alley. Guys, you definitely want to come by the store soon to check out Proraso's great line-up (featuring everything from pre-shaving cream & after-shave to beard oil & moustache wax), but in the meantime, keep scrolling to check out their 10 tips for the perfect shave!

1. Morning is the best time to shave. In the early morning hours, the face is more relaxed & the razor glides smoother without irritating the skin.
2. Always use pre-shaving cream. It softens the hair of the beard, facilitating the application of shaving soap
3. Drape a wet, warm towel on your face for one minute. Just as they do at a traditional barbershop, or shave after your morning shower when the skin is moist & soft from the water.
4. The best shave is obtained using the Proraso Brush & Shaving Soap. To obtain a good, delicate foam, wet the shaving brush & apply it to the soap in circular movements, until you build up a rich lather. Use of the shaving soap increases the volume of the hair on the beard & allows for a smoother, closer shave.
5. While shaving, try to use the razor in a soft, yet decisive manner. Do not apply too much pressure on the razor & follow the lines of the face, always keeping the skin stretched.
6. Always keep your razor clean. Rinse the razor well with warm water after at least two shaves. Leftover residue from previous shaves can reduce efficiency & increase the risk of damaging the skin.
7. To obtain a smooth & perfect shave, always remember that one shave is not enough. Remember to lather the face a second time & repeat shaving.
8. Do not neglect the post-shave phase. Rinse the face well, washing off all residue from the cream, soap, or foam. 
9. Apply after-shave & balm. Even if shaving has been completed correctly, it is always stressful on the face.
10. Take care of your skin. If you do not shave daily or you have a problem with in-grown hair, make sure you use a face cream every day.